Whether your toy shopping trip is a winter day activity, a pre-birthday party stop, a bit of Santa research, or a special family outing, NYC's toy store options do not disappoint. From painstakingly curated indie experiences to unforgettable big-brand toy extravaganzas, we’ve rounded up over a dozen of our favorite go-to toy stores across New York City, where you’re sure to find the perfect item for your little one or the winning gift for a birthday party.
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